How can you miss something that is in front of you all the time? People See Billboards However, a billboard will be there 24/7 for at least a week, a month, or even more. How often do you see a TV or online ad, once or twice a day? The chances of more and more people seeing these ads are low. Here are some effective tips to make your billboard advertising effective and eye-catching. However, if you do it wisely, it can bring you business on a regular basis. Now we know that billboard advertising can consume your marketing budget pretty significantly. How To Make Your Billboard Effective (Tips) Last but not least, the cost of the design, if you are outsourcing it, may stand somewhere between $150- $1000 depending on the designer and complexity of your expected design. Moreover, the construction and printing can dent your budget up to $500. It is important to note that this is just the lease/rent cost. For instance, in the USA, a billboard advertisement on a highway may cost you around $250, whereas it can be around $22000 per month in Times Square. Generally, companies have to pay for billboard advertising on a monthly basis. Production, design, and installation cost.What kind of audience passes by the billboard?.How many people are estimated to see your billboard.How many people pass by your billboard every day or every week?.57% of the customers believe that messaging on a billboard is more trustable.71% of the consumers remember the billboards they interact with daily.74% of Australians see the billboards on a daily basis. ![]() 46% of people share a view that billboard advertising is the best way to bring new products to their attention.Every month, almost 83.3% of Australians interact with or see billboard advertising.There are 8000 digital billboards in the USA.On average, Americans spend 17,600 minutes in the car annually, which means they are more likely to see billboards around the roads.Currently, there are 342,306 billboards in the US.OOH (out-of-home) advertising consumes 6 percent of the total ad spending.While driving, almost 71 percent of people look at the billboards.More than 50 percent of people say that the billboards they saw were highly engaging.Here are some statistical figures to prove that billboard advertising is still a very impactful advertising practice. In fact, if you want to target a massive or general audience, billboard advertising should be a mandatory part of your marketing strategy. There are no simpler words to say it, but billboard advertising is still one of the most effective forms of advertising. That said, pedestrians or passengers are more likely to see a billboard at least once. Moreover, billboards are something very hard to neglect. ![]() In fact, startups also focus on billboard advertising for different reasons such as maximum reach, 24/7 availability, easy to notice, etc. Typically brands opt for billboard advertising to launch a new product or service. Billboards typically serve a larger audience because they are placed on highways, roadsides, principal arterials, expressways, etc. Is Billboard Advertising Really Worth It?īillboard advertising (a category of out-of-home advertising) is a form of advertising where businesses advertise their products or services on billboards (also called hoardings in many European countries), an advertising structure around the roads or high traffic areas. ![]()
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